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Who we are?

Hisense-Gorenje Europe is one of the leading European providers of home appliances. As part of the Hisense Group, we are present in the homes of our customers in more than 160 countries worldwide. Access to state-of-the-art technologies and know-how enabled us to develop, manufacture and sell technologically most advanced, energy-efficient and beautifully designed appliances on the market. We are technologically driven, fast growing, innovative company. We strive to create the best conditions for our employees and offer the best opportunities for employee growth. Integration of Gorenje into Hisense Group enabled us to create a unique opportunity to develop products with highly innovative design and advanced technological solutions.

We now manufacture a complete range of home appliances: white goods (cooking appliances, laundry care appliances, refrigerators and freezers, dishwashers, small household appliances, air conditioners) and consumer electronics (TV sets, mobile appliances).

Hisense is a global player with a 50-year long tradition and more than 75,000 employees, of which 6,500 are development engineers. We established the development centre for cooking appliances for Europe in 2019 in Slovenia, EU. We are an inter-disciplinary and multi-cultural team, supporting young people in the realisation of innovative ideas.

Our values are integrity, innovation, customer focus and sustainability, with which we want to realize our vision to be a century-old company, and to become the most reliable brand in the world.

Our mission is to pursue scientific and technological innovation, thus improving the life quality of human beings, and bringing happiness to millions of families.

 

Job offer:

 

Instore Manager

PURPOSE OF THE JOB:

The Instore Marketing Manager will be reporting directly to the Marketing Manager, and will be integrated into the Marketing Manager’s team. The Instore Manager is responsible for the visibility and development of the instore presence of both Gorenje and Hisense brands, to maximize the potential of both brands in the trade whilst maintaining the brand personality and values. They should manage the execution of instore deveplopment via the Field Sales teams. This includes all means of communication (internal, trade, category and shopper), internal coordination between marketing and sales, POS development and implementation, Category Management projects and sales analysis to generate insight. In general, the job holder will co-ordinate and project manage all instore developments at key retail partners throughout the country.

KEY RESPONSIBILITIES:

  • Recommend and support trade activity proposals, pushing the brand guidelines whilst protecting the brand image.
  • Develop yearly plans together with sales team on planogram execution and lead their implementation by leading cycle management procedure for defined categories / brands, push new products entries, and look for opportnities to extend presence.
  • Achieve superior visibility in relevant sales channels in line with brand and corporate strategy. Innovate materials, track field implementation, and use learnings for any future developments
  • Implement activity tracking system, give regular KPI reports and lead internal ROI evaluation process channeling feedback from sales force, brand marketing and customers
  • Work closely with Key Account, Field Sales, Brand Marketing, Supply and Finance departments as well as external agencies
  • Monitor promoter and Field Sales performance.
  • Develop channel specific materials for brands in responsibility in line with brand and corporate strategy
  • Support Sales in reporting of store stock, opportunities, threats and competitor analysis.
  • Report directly to Marketing Manager on store implementation, execution and development.
  • Plan and track trade marketing budget, responsible for contracts, legal recuirments.
  • Prepare proof of performance on activities.
  • Exchange ideas between Marketing and Sales departments pro-actively and challenge traditions.
  • Establish an internal network with all departments necessary for efficient working – Marketing, Sales, Logistics, and Finance.
  • Ensure global POS toolkit is used effectively in order to: adhere to brand guidelines and appropriately represents the brand. HQ approval will be required for all local plans.
  • Identify, develop and implement necessary processes to enhance sales business performance.
  • Identify opportunities and challenges. Quantify the opportunities. Priorities and provide solutions to overcome the challenge or maximize the opportunity. Sales development analysis (by customer, by channel, by distribution point, etc.)
  • Build relationships with the Category Managers, Store Managers and Buyers of key retail partners.

YOUR EXPERIENCE:

  • 3+ years’ experience in Marketing, POS Marketing, Instore Marketing, Trade Marketing or relevant field.
  • Motivation and team skills.
  • Clear understanding of markets, sales and distribution, competitor activity, consumer and shopper behaviour, category management and business insights in White goods ad brown good segment.
  • Experienced user of MS Office (Word, Excel, Power Point, etc.)
  • English language is a must!

What we offer:

  • Multinational enviroment
  • Continuous challenges
  • Competitive package
  • Possibility for personal development
  • Company car

Workplace:

  • Törökbálint 2045

We are looking forward to your application at: karrier@gorenje.hu !

 

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